From Struggle to Confidence:
Leave Self-Doubt Behind and Own Your Filmmaking Journey

From Struggle to Confidence:
Leave Self-Doubt Behind and Own Your Filmmaking Journey

From Struggle to Confidence:
Leave Self-Doubt Behind and Own Your Filmmaking Journey

Her Film School gives women the tools, confidence, and strategies to build a successful filmmaking

career, break through industry barriers, and earn the respect they deserve.

Companies we've worked with

Why you need this program

Why you need this program

Why you need this program

There is a seat on the table with your name on it It’s time to stop waiting for permission and claim the career you’ve been working towards.

There is a seat on the table with your name on it. It’s time to stop waiting for permission and claim the career you’ve been working towards.

Auralis Logo Dark
Auralis Logo Dark

The filmmaking industry wasn’t made for women. But that doesn’t mean we don’t deserve a seat at the table.

The filmmaking industry wasn’t made for women. But that doesn’t mean we don’t deserve a seat at the table.

You’ve got the passion, the drive, the vision.
But without the right tools and support, it’s easy to feel stuck.


Her Film School isn’t just about skills. 


It’s about getting noticed, getting paid, and finally owning your space in the industry.
 
Imagine walking into every project knowing exactly how to navigate it with complete confidence.

Knowing your value, your worth, your next step.

Knowing exactly what to do to get the shot, pitch the client, and own the moment.

You don’t have to keep figuring it out alone.
You don’t have to keep guessing what’s next.

Her Film School is the program you need:
Proven systems, real-world examples, and a community that gets it.

You’ve got the passion, the drive, the vision.
But without the right tools and support, it’s easy to feel stuck.


Her Film School isn’t just about skills. 


It’s about getting noticed, getting paid, and finally owning your space in the industry.
 
Imagine walking into every project knowing exactly how to navigate it with complete confidence.

Knowing your value, your worth, your next step.

Knowing exactly what to do to get the shot, pitch the client, and own the moment.

You don’t have to keep figuring it out alone.
You don’t have to keep guessing what’s next.

Her Film School is the program you need:
Proven systems, real-world examples, and a community that gets it.

It’s time to claim your seat.

It’s time to claim your seat.

It’s time to turn your passion into a career that gets the respect it deserves.

You’re one choice away from stepping into the career you’ve been dreaming of.

Imagine where you could be a year from now, if you don’t hold back anymore.

Every moment you wait, someone else is getting ahead.

But you? You’re not like everyone else. You’ve got the determination, and the courage to make it real. Now, you just need the right support to turn it into something real.

This is your chance to stop wondering when your time will come and start making it happen. 

Are you ready to finally own it?

It’s time to turn your passion into a career that gets the respect it deserves.

You’re one choice away from stepping into the career you’ve been dreaming of.

Imagine where you could be a year from now, if you don’t hold back anymore.

Every moment you wait, someone else is getting ahead.

But you? You’re not like everyone else. You’ve got the determination, and the courage to make it real. Now, you just need the right support to turn it into something real.

This is your chance to stop wondering when your time will come and start making it happen. 

Are you ready to finally own it?

One decision, one upgrade, and everything changes.

One decision, one upgrade, and everything changes.

Why Video

Why Video

Why Video

No More Waiting For Permission

No More Waiting For Permission

No More Waiting For Permission

The filmmaking world is evolving, but for us women, it can still feel like a battle to be heard. You’ve got the spark, the ideas - but sometimes doubt creeps in. The truth is, without the right skills, a solid vision, and the tools to back it up, even your best ideas risk falling flat.

This is for Female Filmmakers who want to go from:

Unclear Direction

You know you’re meant for more, but don’t know how to take your passion for filmmaking and turn it into a career

Find Clear Direction

By following a structured roadmap, you’ll turn your vision into clear steps that build momentum toward your goals.

Find Clear Direction

By following a structured roadmap, you’ll turn your vision into clear steps that build momentum toward your goals.

Find Clear Direction

By following a structured roadmap, you’ll turn your vision into clear steps that build momentum toward your goals.

Inconsistent Work

You’re putting in the hours, but struggle to build a consistent flow of projects that bring in reliable income.

Build a Steady Income

By establishing systems and different income streams, you’ll set up predictable revenue, balanced work schedule, and time to rest.

Build a Steady Income

By establishing systems and different income streams, you’ll set up predictable revenue, balanced work schedule, and time to rest.

Build a Steady Income

By establishing systems and different income streams, you’ll set up predictable revenue, balanced work schedule, and time to rest.

Self-Doubt

You constantly second-guess your work and feel unsure of your ability to create at the level you dream of.

Take Bold Action

With newfound clarity, you’ll embrace challenges head-on and confidently pursue opportunities that align with your values.

Take Bold Action

With newfound clarity, you’ll embrace challenges head-on and confidently pursue opportunities that align with your values.

Take Bold Action

With newfound clarity, you’ll embrace challenges head-on and confidently pursue opportunities that align with your values.

Lack of Confidence

You second-guess yourself. Fear clouds your decisions, making it hard to fully embrace opportunities.

Feel Confident

You’ll recognize your strengths, trust your creative voice, and know how to set boundaries that protect your time and value.

Feel Confident

You’ll recognize your strengths, trust your creative voice, and know how to set boundaries that protect your time and value.

Feel Confident

You’ll recognize your strengths, trust your creative voice, and know how to set boundaries that protect your time and value.

Giulia Gartner Profile Picture
Giulia Gartner Profile Picture
Giulia Gartner Profile Picture

Aya's passion for filmmaking shines through in every lesson

Aya's passion for filmmaking shines through in every lesson

Aya's passion for filmmaking shines through in every lesson

What I enjoyed most about Her Film School is that it feels like learning with a friend. I’ve always admired Aya’s ambition to make things happen for herself, and this course is a true testament to that. Her passion for

filmmaking shines through in every lesson, and she has an incredible way of breaking down principles in a

clear, approachable way.

Her insights and recommendations are both informative and invaluable. No matter what level you’re at in your

filmmaking journey, I’m confident you’ll discover new techniques or perspectives that will help elevate your

skills.

GIULIA GARTNER

Filmmaker & Photographer

350K

8K

10K

INTRODUCING

INTRODUCING

INTRODUCING

Her Film School

Her Film School

Her Film School

A step-by-step program designed for women who want to turn their passion for filmmaking into a career. Through structured modules, project breakdowns, and hands-on feedback, you'll develop the skills to tell authentic stories, build a standout portfolio, and navigate the business side of filmmaking.

  • Client Work

    Budget Breakdowns

    Hiring Crew

    Pitching

    Passion Projects

    Storytelling

    Gear

    Finding work

    Mindset

    Templates

    ...and more

  • Client Work

    Budget Breakdowns

    Hiring Crew

    Pitching

    Passion Projects

    Storytelling

    Gear

    Finding work

    Mindset

    Templates

    ...and more

Aya Her Film School Gif 1
Aya Her Film School Gif 1
Aya Her Film School Gif 1

70+

Practical Lessons

Aya Her Film School Gif 2

6

Comprehensive Modules

Aya Her Film School Gif 2

6

Comprehensive Modules

Aya Her Film School Gif 2

6

Comprehensive Modules

Her Film School Course

Workbook with

Templates & Frameworks

Her Film School Course

Workbook with

Templates & Frameworks

Her Film School Course

Workbook with

Templates & Frameworks

Access to

Exclusive Community

Access to

Exclusive Community

Access to

Exclusive Community

HFS Female Filmmaking Course

15+

Hours of Training

HFS Female Filmmaking Course

15+

Hours of Training

HFS Female Filmmaking Course

15+

Hours of Training

Her Film School

Her Film School

Her Film School

What's Inside the Program

What's Inside the Program

What's Inside the Program

Lifetime Course Access  + All Future Updates

Lifetime Course Access  + All Future Updates

Lifetime Course Access  + All Future Updates

With lifetime access, you get every update, new lesson, and resource added to the course - keeping you equipped with the latest tools and techniques as the industry evolves. It’s a one-time investment that keeps giving back.

Access to the Her Film School Community

Access to the Her Film School Community

Access to the Her Film School Community

This is a safe space to connect with like-minded women in filmmaking, share your journey, and exchange feedback. Whether you're seeking advice, inspiration, or just want to feel understood, you’ll find a community that supports your growth.

Her Film School Student Workbook

Her Film School Student Workbook

Her Film School Student Workbook

This workbook is a step-by-step guide to build a clear brand, craft standout work and connect with the right people. Inside, you’ll find exercises and resources to help you land real opportunities and grow with purpose.

1.

0 to 100 Framework

2.

Creative Templates

3.

Resource Library

Mindset exercises

1.

0 to 100 Framework

2.

Creative Templates

3.

Resource Library

Mindset exercises

1.

0 to 100 Framework

2.

Creative Templates

3.

Resource Library

Mindset exercises

1:1 Mentorship*

1:1 Mentorship*

1:1 Mentorship*

Unlimited voice and chat support from Aya. Get direct, real-time feedback and advice whenever you need it.

*only accessible with the Pro plan

MODULE 01

Filmmaking

Fundamentals

Learn the filmmaking essentials - gear, lighting, and more; all

streamlined to give you the core knowledge to confidently step into the field.

MODULE 01

Filmmaking Fundamentals

Learn the filmmaking essentials—gear, lighting, and more; all streamlined to give you the core knowledge to confidently step into the field.

MODULE 01

Filmmaking Fundamentals

Learn the filmmaking essentials - gear, lighting, and more; all

streamlined to give you the core knowledge to confidently step into the field.

View lessons

MODULE 01

View lessons

MODULE 01

View lessons

MODULE 01

MODULE 02

Creative Process

Master the creative process - develop a strong visual style, craft compelling stories, and shape your unique voice from concept to execution.

MODULE 02

Creative Process

Master the creative process - develop a strong visual style, craft compelling stories, and shape your unique voice from concept to execution.

MODULE 02

Creative Process

Master the creative process - develop a strong visual style, craft compelling stories, and shape your unique voice from concept to execution.

View lessons

View lessons

View lessons

MODULE 03

Business

Learn how to pitch, price, and position yourself effectively to land clients, work with a team and build a sustainable creative career.

MODULE 03

Business

Learn how to pitch, price, and position yourself effectively to land clients, work with a team and build a sustainable creative career.

MODULE 03

Business

Learn how to pitch, price, and position yourself effectively to land clients, work with a team and build a sustainable creative career.

View lessons

View lessons

View lessons

MODULE 04

Project Breakdowns

Go behind the scenes of real client projects like DJI and award-winning passion pieces, showing you my entire process from concept to final cut.

MODULE 04

Project Breakdowns

Go behind the scenes of real client projects like DJI and award-winning passion pieces, showing you my entire process from concept to final cut.

MODULE 04

Project Breakdowns

Go behind the scenes of real client projects like DJI and award-winning passion pieces, showing you my entire process from concept to final cut.

View lessons

View lessons

View lessons

MODULE 05

Psychology & Mindset

Overcome self-doubt and develop a resilient mindset to stay focused, confident, and thrive in any project.

MODULE 05

Psychology & Mindset

Overcome self-doubt and develop a resilient mindset to stay focused, confident, and thrive in any project.

MODULE 05

Psychology & Mindset

Overcome self-doubt and develop a resilient mindset to stay focused, confident, and thrive in any project.

View lessons

View lessons

View lessons

MODULE 06

Talks with Female Creatives

In addition to the core program, a new module featuring sit-down talks with female creatives will be rolling out soon.

MODULE 06

Talks with Female Creatives

In addition to the core program, a new module featuring sit-down talks with female creatives will be rolling out soon.

MODULE 06

Talks with Female Creatives

In addition to the core program, a new module featuring sit-down talks with female creatives will be rolling out soon.

View lessons

View lessons

View lessons

Additional Resources

Additional Resources

Additional Resources

But that’s not all

But that’s not all

But that’s not all

You’ll also get access to a complete toolkit of resources I use on real projectsto save you time and help you show up like a pro from day one.

Templates

Emails

Frameworks

Guides

Pitch & Treatment Templates

Visually present your ideas to clients with these templates helping you communicate your creative vision effectively and win projects.

Shotlist & Storyboard Templates

Organize your shots with a detailed breakdown, ensuring smooth communication with your team and a seamless filming process.

Call Sheet Template

Provide your crew with all necessary logistical information, ensuring everyone is on the same page for a smooth production day.

Templates

Emails

Frameworks

Guides

Pitch & Treatment Templates

Visually present your ideas to clients with these templates helping you communicate your creative vision effectively and win projects.

Shotlist & Storyboard Templates

Organize your shots with a detailed breakdown, ensuring smooth communication with your team and a seamless filming process.

Call Sheet Template

Provide your crew with all necessary logistical information, ensuring everyone is on the same page for a smooth production day.

Templates

Emails

Frameworks

Guides

Pitch & Treatment Templates

Visually present your ideas to clients with these templates helping you communicate your creative vision effectively and win projects.

Shotlist & Storyboard Templates

Organize your shots with a detailed breakdown, ensuring smooth communication with your team and a seamless filming process.

Call Sheet Template

Provide your crew with all necessary logistical information, ensuring everyone is on the same page for a smooth production day.

Lifetime Access

Lifetime Access

Lifetime Access

Pricing Plans

Pricing Plans

Pricing Plans

This will be the cheapest it’s ever going to be.

Get it today and receive all future updates for free.

The Pro Plan

$897

+ $129/wk

Upfront payment + subscription

Her Film School Full Course
Her Film School Full Course
Her Film School Full Course
Access to the HFS Community
Access to the HFS Community
Access to the HFS Community
The HFS Workbook
The HFS Workbook
The HFS Workbook
Digital Resources Pack
Digital Resources Pack
Digital Resources Pack
Unlimited 1:1 support from Aya (voice+chat) whilst you're subscribed.
Unlimited 1:1 support from Aya (voice+chat) whilst you're subscribed.
Unlimited 1:1 support from Aya (voice+chat) whilst you're subscribed.

The Regular Plan

$897

One time payment

Her Film School Full Course
Her Film School Full Course
Her Film School Full Course
Access to the HFS Community
Access to the HFS Community
Access to the HFS Community
The HFS Workbook
The HFS Workbook
The HFS Workbook
Digital Resources Pack
Digital Resources Pack
Digital Resources Pack

The Starter Plan

$299

/ 3 months

3 monthly installment payments

Her Film School Full Course
Her Film School Full Course
Her Film School Full Course
Access to the HFS Community
Access to the HFS Community
Access to the HFS Community
The HFS Workbook
The HFS Workbook
The HFS Workbook
Digital Resources Pack
Digital Resources Pack
Digital Resources Pack

Reviews

Reviews

Reviews

What our members say

What our members say

What our members say

Hear from our alumni who have walked this journey and emerged more skilled, confident & successful.

  • Her Film School has been an incredible resource, providing both practical tools and visionary insights that have elevated my career. The supportive, tight-knit community of women fosters a collaborative environment where I feel truly empowered and accepted. I cannot wait to see where the Her Film School members go.

    Corynne Bisson

    Videographer & Editor

    What I love about Aya and her film school is the transparency. When I first started my filmmaking journey, I had so many questions, and not many people shared the actual numbers and details I really wanted to know. I recently had the chance to meet Aya, and I love how she always keeps it real - both in person and through her course! She’s not only created a space where filmmakers can grow their skills but also connect with like-minded people, which, as a creator myself, I really appreciate.

    Teja Lisjak

    Filmmaker

    Aya is truly inspiring! She has built an honest, supportive space for aspiring female filmmakers to thrive. With her insightful coaching calls, practical resources, and engaging videos, Aya makes filmmaking feel approachable and empowering—it’s the perfect place to find your voice and grow your creatively.

    Portrait of a business woman

    Caro Boelsen

    Art Director & Graphic Designer

    What I enjoyed most about Her Film School is that it feels like learning with a friend. I’ve always admired Aya’s ambition to make things happen for herself, and this course is a true testament to that. Her passion for filmmaking shines through in every lesson, and she has an incredible way of breaking down principles in a clear, approachable way. Her insights and recommendations are both informative and invaluable. No matter what level you’re at in your filmmaking journey, I’m confident you’ll discover new techniques or perspectives that will help elevate your skills.

    Portrait of a business woman

    Giulia Gartner

    Filmmaker & Photographer

    Her Film School is the best filmmaking course I've seen so far! All of the modules dive deep enough into all the aspects there are of developing a successful filmmaking business and embracing the power of being a woman. I'd recommend this course to all fellow female filmmakers out there! It's absolutely worth it!

    Portrait of a business man

    Yoana Bakarjieva

    Content Creator

  • Her Film School has been an incredible resource, providing both practical tools and visionary insights that have elevated my career. The supportive, tight-knit community of women fosters a collaborative environment where I feel truly empowered and accepted. I cannot wait to see where the Her Film School members go.

    Corynne Bisson

    Videographer & Editor

    What I love about Aya and her film school is the transparency. When I first started my filmmaking journey, I had so many questions, and not many people shared the actual numbers and details I really wanted to know. I recently had the chance to meet Aya, and I love how she always keeps it real - both in person and through her course! She’s not only created a space where filmmakers can grow their skills but also connect with like-minded people, which, as a creator myself, I really appreciate.

    Teja Lisjak

    Filmmaker

    Aya is truly inspiring! She has built an honest, supportive space for aspiring female filmmakers to thrive. With her insightful coaching calls, practical resources, and engaging videos, Aya makes filmmaking feel approachable and empowering—it’s the perfect place to find your voice and grow your creatively.

    Portrait of a business woman

    Caro Boelsen

    Art Director & Graphic Designer

    What I enjoyed most about Her Film School is that it feels like learning with a friend. I’ve always admired Aya’s ambition to make things happen for herself, and this course is a true testament to that. Her passion for filmmaking shines through in every lesson, and she has an incredible way of breaking down principles in a clear, approachable way. Her insights and recommendations are both informative and invaluable. No matter what level you’re at in your filmmaking journey, I’m confident you’ll discover new techniques or perspectives that will help elevate your skills.

    Portrait of a business woman

    Giulia Gartner

    Filmmaker & Photographer

    Her Film School is the best filmmaking course I've seen so far! All of the modules dive deep enough into all the aspects there are of developing a successful filmmaking business and embracing the power of being a woman. I'd recommend this course to all fellow female filmmakers out there! It's absolutely worth it!

    Portrait of a business man

    Yoana Bakarjieva

    Content Creator

About

About

About

Meet your instructor

Meet your instructor

Meet your instructor

Alexandra Aya Karadzhova Her Film School
Alexandra Aya Karadzhova Her Film School
Alexandra Aya Karadzhova Her Film School

My name is Alexandra ‘Aya’ Karadzhova. I’m a filmmaker, a business owner, and just like you, I’ve faced the ups and downs of this industry.

When I first started, I was hungry for knowledge, so I searched everywhere for a course that understood the unique challenges women face in filmmaking. Spoiler: I couldn’t find it, so I decided to create it.

Through trial and error, I developed systems and strategies that helped me secure big clients, land features in Forbes, and speak on stages to empower other women. But it wasn’t just about the big wins; it was about the grit, the small victories, and the moments of doubt I had to overcome.

My approach isn’t about cookie-cutter techniques, it’s about understanding your unique strengths, honing your style, and building a sustainable career that aligns with who you are.

Today, I’m here to share everything I’ve learned, without gatekeeping. I want to give you the tools I wish I had and help you craft a career that earns respect and recognition. It’s not about being perfect; it’s about being yourself and building a sustainable path forward.

If you’re ready, I’d love to be part of your journey.

FAQ

FAQ

FAQ

FAQ

If you have any question that isn’t covered here. Feel free to reach out via email.

Who is this program for?

Who is this program for?

Who is this program for?

Is it women only?

Is it women only?

Is it women only?

Is the community inclusive?

Is the community inclusive?

Is the community inclusive?

Where is the course and its community hosted?

Where is the course and its community hosted?

Where is the course and its community hosted?

I have more questions, where can I contact the Her Film School team?

I have more questions, where can I contact the Her Film School team?

I have more questions, where can I contact the Her Film School team?